The Role of E-Commerce as Supporting Indonesian Millennial Entrepreneurship

Entrepreneurship is a business carried out by someone based on creative and innovative actions in order to produce a work, new innovation or goods that are of sale value, with the aim of providing benefits to others and being able to create wide employment opportunities. Entrepreneurship is also a process carried out by a person or group of people with the same thoughts in creating and innovating to create new things. Technology is a skill or things that are also related to knowledge, this technology is something that is only limited to objects that have a form, such as equipment/machinery. Business digitization is the integration of technologies that are changing the way businesses operate across multiple fields, services and marketing channels with customers and other stakeholders. The rapid advancement of technology has had a major impact on all areas of life, including buying and selling. Many new businesses are born on a digital basis. Most of these businesses do not have a physical store in the world but only a virtual store. The progress of the digitalization era that has developed since the industrial revolution 3.0 has resulted in very significant changes due to the entry of internet technology into various aspects of life including the economy. This year, the industrial revolution has entered an advanced level, namely the industrial revolution 4.0, which is the blurring of the boundaries between the physical, digital and biological worlds as evidenced by the existence of virtual shops or online shops. In Indonesia, online shop or known as e-commerce was first built by Andrew Darwis in 1999 by establishing a buying and selling forum called Kaskus. Then followed by the buying and selling platform Bhinneka.com. Then the online shop experienced a fairly high development. However, not all people enthusiastically welcome its existence. Until finally during the covid 19 pandemic, online shops became the main choice in carrying out transactions for the needs of the community, including Shoppe, Tokopedia, Bukalapak, Olx and so on. The emergence of online stores provides fresh air for business people, both on a small and large scale, to expand their market share. Not only selling through the marketplace, social media, which was previously intended for communication, has now increased its function as a place to sell. The mushrooming of online shops certainly has a positive impact on the people of Indonesia. From the beginning until now, the growth of e-commerce has had a lot of influence, especially on 3 important parts of the Indonesian economy, namely employment. It is estimated that there will already be around 4 million workers working in the e-commerce sector in 2018. it is predicted that it will rise and embrace more people, around 26 million people or 20% of the country's workforce. This is also influenced by the fact that a number of stores are starting to switch from offline to online. A more efficient level of spending, the level of public spending in 2018 was recorded to have soared. Bank Indonesia noted that the spending level of the Indonesian people reached 2.92 billion Indonesians. However, this does not necessarily make people wasteful because they can save more. Online shopping with minimal operational costs makes shopping costs cheaper so that both buyers and sellers feel the positive benefits that exist. Regional economic growth, 70% of online transactions are still dominated by 4 big cities in Indonesia, Jakarta, Surabaya, Bandung and Semarang. However, the trend shows that there is a growth in the number of online shops in a number of regions in Indonesia, thereby triggering positive economic growth. This is demonstrated by transactions from 2013-2017 which increased in 3 other Indonesian regions, North Sulawesi, North Kalimantan and Papua. Internet penetration and increasing people's purchasing power are cited as the 2 main reasons why the regional economy can grow rapidly. The rapid development of e-commerce in Indonesia has resulted in several problems, especially in large shops or retailers who still sell their goods or products directly at the store, this shift in public interest has an impact on a number of malls in Indonesia which are increasingly quiet, this This happens because people's interest has shifted because e-commerce provides facilities that make it easier for them to process buying and selling transactions. For some people who have not adapted to this condition, the number of their sales has decreased due to the interest of buyers who prefer to shop at online shops. This situation forces sellers of goods and products to immediately market their products through e-commerce.