INTRODUCTION TO MARKETING MANAGEMENT

In an era where business competition is increasingly complex and dynamic, understanding marketing management concepts and practices has a very important role. Marketing management is not just about selling products or services, it is also the art and science of understanding markets, meeting customer needs, and building lasting relationships. This book aims to provide in-depth insight into the basics of marketing management, which includes market analysis, consumer behavior, product development, pricing, promotions and distribution strategies. For this purpose, the author deliberately presents this book, Introduction to Marketing Management, to readers. The purpose of this book is as a guide for everyone who wants to learn and deepen knowledge.