TOURISM TRANSFORMATION IN THE DIGITAL ERA

The transformation of tourism in the digital era has fundamentally changed the way travelers plan, enjoy, and share their travel experiences. With the advent of digital technologies such as online booking apps, social media, augmented reality, and big data, the tourism sector has become more connected, personalized, and responsive to travelers' needs. Destination information is instantly accessible, while user reviews and recommendations serve as key guides for decision-making. Furthermore, tourism industry players are increasingly encouraged to innovate and improve digital-based services to create more efficient, safe, and engaging travel experiences. The digital era not only expands the reach of tourism promotion but also accelerates the growth of the creative economy around tourist destinations. For this reason, the author has purposely presented this book, "Transformation of Tourism in the Digital Era." Its purpose is to serve as a guide for anyone seeking to learn and deepen their knowledge.