MARKETING MANAGEMENT BUILDING COMPETITIVE ADVANTAGE IN THE DIGITAL ERA

Today's business is no longer just about quality products or services, but also about how we can adapt and leverage digital technology to create added value for customers. In this context, marketing management and innovation are key to guiding companies through the inevitable breakthroughs and changes. This reference book is designed to provide practical guidance for business leaders, marketing managers, and all individuals interested in understanding and mastering the dynamics of digital business. From understanding basic concepts to sophisticated implementation strategies, this reference book covers various relevant and important aspects of managing a business in the digital era. Emphasis is placed on cutting-edge management concepts, such as data analysis, digital marketing strategies, technology-based product development, and responding quickly to market changes. By presenting case studies, practical guidance, and innovative ideas, this reference book is expected to help readers develop the in-depth insights and skills necessary to design and implement successful marketing strategies in this ever-changing business environment.