CULTURAL TOURISM STRATEGY TO PRESERVE LOCAL WISDOM

In the midst of rapid globalization, cultural heritage and local wisdom in various regions face major challenges. Therefore, systematic efforts are needed so that this cultural wealth not only survives, but also continues to live and be known by the younger generation and the wider community. One effective approach is through the development of cultural tourism that does not only pursue economic aspects, but also upholds educational and preservation values. This book discusses various strategies for developing cultural tourism that are oriented towards preserving local wisdom, starting from planning, packaging cultural attractions, empowering local communities, to sustainable destination management. Equipped with case studies and examples of best practices from various regions, this book is expected to be a useful reference for students, academics, tourism practitioners, policy makers, and the general public.