INTRODUCTION TO BUSINESS

The material presented in this book aims to provide a comprehensive understanding of business basics, strategies and principles that are the basis for success in the competitive business world. We hope that this book will be a useful guide for students, professionals, and anyone interested in understanding more deeply the essence of business. The first chapter describes the background to the evolution of business from ancient times to the modern era, highlighting the role of technology and globalization in changing the business landscape. Subsequent chapters will explain important concepts such as management, marketing, finance, human resources, and innovation. The authors have endeavored to present the information in a manner that is easy to understand and relevant. We also include case studies and real-life examples from leading companies to provide a deeper understanding of how business theory is applied in practice. For this purpose, the author deliberately presents this Introduction to Business book to readers. The purpose of this book is as a guide for everyone who wants to learn and deepen knowledge.