INTENTION TO USE E-MONEY BASED ON THE TRI KAYA PARISUDHA: Concepts and Applications

We give praise and thanksgiving to God Almighty, because it is with the blessing of His grace that the book entitled Intention to Use E-Money Based on Tri Kaya Parisudha was compiled by Dr. Nyoman Dwika Ayu Amrita, S.E., M.Si., Prof. Dr. I Wayan Gede Suparta, S.E., S.U., Prof. Dr. Dra. I Gusti Ayu Ketut Giatari, M.Si., and Dr. Ni Wayan Ekawati, S.E., M.M. Even though it is far from perfect, we hope that this book can be used as a reference or reading as well as a reference for academics or professionals familiar with Marketing science related to consumer behavior in determining intentions to use E-Money which is based on Tri Kaya Parisudha.

The systematics of writing this book are described in six chapters which contain an introduction which conveys how unique consumer behavior is so that it is necessary to carry out an in-depth study, consumer behavior theory which will discuss in depth several consumer behavior concepts based on the Theory of Reasoned Action (TRA), Theory of Planned Behavior (TPB), Innovation Diffusion Theory, Technology Acceptance Model (TAM), Risk Perception, Subjective Norms, Attitudes, Attitudes Based on the Local Wisdom Concept of Tri Kaya Parisudha, and Intention to Reuse based on Tri Kaya Parisudha (Manacika, Wacika, Kayika) towards intentions reusing e-money along with the development process, and conceptual development policies, up to a new conceptual definition of intention to use e-money.

Infinite thanks to all parties who have contributed fully in the entire series of preparation to publication of this book. In particular, we would like to express our thanks to the CV publisher. Intellectual Manifest Media (Infes Media). This book certainly has many shortcomings and limitations. Suggestions from readers are very meaningful for improving future work. Finally, I hope this book can be useful for readers.