BUSINESS PERFORMANCE: BASED ON NETWORKING QUALITY PERSPECTIVE BUSINESS, PRODUCT INNOVATION AND ADOPTION SOCIAL MEDIA, CONCEPTS AND APPLICATIONS STUDY

Business performance is a measure of success

a company. Therefore, every company

strives to improve its business performance.

Business performance achievements are generally influenced by

external factors and internal factors of the company.

In the digital era, what matters most is adoption

social media. Through the adoption of social media, companies can

building business networks, carrying out product innovations,

and speed of entering the market. Relationship concept

between the variables of social media adoption, network quality

business, product innovativeness, and speed of entry

market, as well as business performance applied to Creative Enterprises

Jewelry Crafts in Bali. Hence, this book

take the title: Business Performance: Based on Perspective

Business Network Quality, Product Innovation, and Adoption

Social Media, Research Concepts and Applications.

This book is intended for students and seniors

business managers, especially managers and owners of

Creative Jewelry Craft Business. For book students

It is hoped that this can be used as a reference

to learn and understand about the application of

concept of social media adoption, quality of business networking,

product innovativeness, speed of market entry, and

business performance. Can also provide inspiration to

students to develop research ideas

related to this research topic. For managers

or owner of a creative jewelry craft business, this book

can be used as a basis for developing

business strategy in order to improve its performance.