IMPROVING MSME BUSINESS PERFORMANCE: ADOPTION SOCIAL MEDIA MARKETING

The author gives praise and thanks to God

Almighty One who has provided convenience and

His grace so that the writer can finish

a study and put the results of the study into

in a book entitled "Improving Business Performance

MSMEs: Adopt Social Media Marketing”.

This book is organized into 10 chapters, starting from (1)

Introduction, (2) Resource-Based Theory, (3) Social Adoption

Media Marketing, (5) CRM Capability, (6) Marketing

Capability, (7) Business Performance, (8) Study Preparation, (9)

Study Implementation, and (10) Study Results. This book

prepared in the hope that it will be useful for you

references in related scientific fields.

The publication of the book cannot be separated from the help of various people

parties in its preparation. Therefore the author

I would like to express my gratitude and gratitude to

all parties who always provide encouragement

enthusiasm, morals and material so that studies and

preparation of this book can be completed. Hopefully books

This can be useful for all readers.