DETERMINANTS OF PURCHASE INTENTION ON E-COMMERCE: Concept and application

Purchase intention shows a person's tendencies

to buy products that are influenced by needs, attitudes, and

perception of a product or brand. Purchase intention can be

becomes a predictive tool for consumer behavior due to the role of purchase

intention which is crucial in reaching purchasing decisions. Purchase

Intention is beneficial for the company because it influences strength

consumer willingness to buy the product. Concept and application

about purchase intention with related factors

influenced it, presented in the book with the title:

“DETERMINANTS OF PURCHASE INTENTION IN E-COMMERCE:

Concepts and Applications. This book discusses determinants or

factors that influence consumer purchase intentions for

shop on e-commerce. This book consists of eight chapters, namely:

CHAPTER I: Introduction, CHAPTER II: Theory of Reasoned Action, Theory of

Planned Behavior, Integrated Marketing Communication, CHAPTER III: Factors

Determinants of Purchase Intention, CHAPTER IV: Conceptual Model and

Hypothesis, CHAPTER V: Case Study Procedure, CHAPTER VI: Study Results

Case, CHAPTER VII: Results of Discussion of Case Study Results, and CHAPTER VIII:

Closing.