CUSTOMER EXPERIENCE AND BRAND IMAGE TO BUILD CUSTOMER SATISFACTION AND REPURCHASED INTENTIONS Concepts and Applications

The development of digital platforms is increasing in various ways

industry, one of which is the automotive industry. Changes in search patterns

Used cars using conventional methods are starting to be replaced

by utilizing application-based online innovation. Convenience

what is offered is the main thing to provide experience

positive to consumers and build a good brand image. If

The company is able to provide a positive experience to consumers

and build the company's brand image well

has been able to provide satisfaction and increase purchasing intentions

return. Concepts and applications of consumer experience,

brand image, consumer satisfaction, and repurchase intention at OLX

Auto Dealer, in a book entitled: “Customer Experience

and Brand Image to Build Satisfaction and Repurchase

Intention: Concept and Application”.

This book is intended for students and practitioners

businesses that offer online transaction services. For students, books

It is hoped that this can be used as a reference for

learn and understand the application of the concept of

Consumer behavior concerns consumer experiences, perceptions

about brand image, satisfaction and repurchase intention. Also possible

inspire students to develop ideas

research related to this topic. For business people

especially OLX Auto Dealer, it is hoped that this book will be useful

to develop marketing strategies to improve

consumer satisfaction and repurchase intention.

Finally, I hope this book is useful for all readers

and for the wider community. Astungkara.