THE DEVELOPMENT OF CULTURAL TOURISM WITH EQUITABLE AND SUSTAINABLE NUANCED CREATIVE ECONOMY IN BALI

The long-term objective of this study is the development of equitable and sustainable community-based cultural tourism. As a result, this study is focused on three aspects: (1) the potential of the socio-cultural system of the community, (2) the steps taken by the community in its business in tourism so far, and (3) the constraints faced by the community in efforts to develop equitable and sustainable popular cultural tourism. In this regard, specific targets to be achieved through this study are scientific publications in international journals and the model of community-based tourism development programs with a nuance of an equitable and sustainable creative economy.

The results showed that the development of tourism in TengananPagringsingan village was based on local rules(awig-awig) of the traditional/customaryvillage of Tenganan so that local political aspects contained in it as local wisdom/rules had been accommodated. Local handicrafts, such as geringsing woven fabric, woven ate, prasi painting, are tourism products in TengananPegringsingan. Environmental preservation is well maintained, even TengananPagringsingan village has won the Kalpataru award as a sign of environmental sustainability. Tourism products in Tenganan Village are enjoyed by the local community and are still accumulated in the local village, not flowing outside the village. The development of tourism in Tenganan village can be said to becommunity-based tourism, and it is believed to be sustainable because it is based on local rules, the community is advantagedby the increased prosperity, and the sustainability of the TengananPagringsingan village environment.