The Transformation of the traditional Balinese House for Tourist Facilities Managing a Home-Based Enterprise and Maintaining an Architectural Identity

As a tourist destination, Bali relies on its culture, inspired by Hindu Balinese religion, and includes socio-cultural activities and the architectural form of the traditional Balinese house, as capital to attract tourists. An increase in the number of tourists stimulates people to transform their traditional houses for tourist facilities to improve their economic conditions. The traditional house-compound becomes a home-based enterprise where they have constructed new building(s) in their house. These constructions have changed the setting, spaces and forms of the house that are components of an architectural identity. This phenomenon gives rise to questions about the new relationship between a home-based enterprise and an architectural identity. To what extent is there a conflict between a home-based enterprise as a strategy to gain an economic benefit and an architectural identity as an expression of Balinese culture? Is there interdependent relationship between the two? By examining the setting, forms and transformation process of the traditional Balinese house, the study discusses the continuity of an architectural identity alongside home-based enterprise in the physical transformation of tourist villages. In tourist villages, the architecture identity and home-based enterprise have interdependent relationship where the architectural identity is an asset to attract tourists and by running tourist facility as a home-based enterprise, the people maintain the architectural identity in their houses.