INTEGRATED TOURISM: ALTERNATIVE MODEL OF CENTRAL BALI TOURISM DEVELOPMENT

The contribution of the tourism sector to Bali's regional income tends to outperform other sectors. However, tourism sector development policies so far have often been under the spotlight, because they are considered to still show inequality that needs serious attention.

So far the development of tourism in Bali is more concentrated in the South Bali region with a pattern of development that tends to be more oriented to the development of coastal areas. The wide range of tourism potentials scattered in other parts of Bali have not been managed optimally. In addition, the tourism development model is carried out on a large scale and capital intensive, so that the benefits of tourism are more in favor of the owners of capital. This large-scale, capital-intensive tourism development model is also feared could lead to various environmental and socio-cultural problems. This fact demands a model of tourism development policies that are more pro-community welfare, cultural revitalization, and environmental conservation more evenly and sustainably.

This book tries to offer an alternative model of tourism development in the Central Bali region by emphasizing the integration or integration of the three most basic aspects, namely environmental aspects (eco), social aspects (socio), and cultural aspects (culture). Tourism development in this region refers to the community-based tourism approach. Thus, tourism development in addition to providing benefits for environmental conservation and cultural revitalization, is also able to provide economic benefits to the community as legitimate owners of resources.