Design Model Innovations For Tourism Villages In Bangli, Bali Indonesia, Debate Between Environmental And Cultural Protection Versus Community Economic Development

Development of tourist villages is able to generate the economy of rural communities. However, often rural tourism development is not accompanied by the development of structuring and design innovation in the protection of artefacts, natural resources and technology in tourism systems. The absence of this innovation has led to the development of tourism villages so far not well targeted and unable to develop properly and often has a negative effect on culture and the natural environment, which are both the advantages of a tourist village. Bangli Regency, in the past is a large kingdom in Bali Indonesia, has a wealth of interesting natural, artificial and cultural resources to be used as tourist attractions such as agricultural land, cultural attractions and past artefacts. However, these villages face challenges in innovating and creating the main components of a tourist destination, such as attractions, accessibility, amenities, supporting facilities and institutions, which can compete with tourism activities in other places. The lack of innovative ways in developing tourism villages that are in accordance with current needs causes the development of tourism villages to have a negative impact. Therefore this research is urgent to study the innovation model of the arrangement and design of a tourism village that is environmentally and culturally friendly, also meets the needs of tourists. The method developed in this study is a tiered method that starts from extracting the potential of the area and developing the innovation of structuring rural tourism; followed by innovation in protecting artefacts and the environment; and technological innovation in the tourism system. Each of these stages develops a system of observation and data collection, testing technological innovation models and field testing of the developed models. At the end of the first stage it is planned to conduct component validation in the community so that the reliability of the technology has been integrated. The second stage will demonstrate a prototype of the system in a relevant environment in the form of a design model. In the third stage there will be a demonstration of a prototype system in the actual environment in the form of a model applied as a guideline to stakeholders. Keywords: tourism innovation, design creations, tourist villages.