PARTNERSHIP STRATEGY OF VILLAGE OWNED ENTERPRISES (VILLAGE CREDIT INSTITUTIONS AND VILLAGE MARKETS) IN DENPASAR CITY, INDONESIA

This research aims to: (1) identify strategic factors affecting the sustainable development of Village Credit Institutions (LPD) in Denpasar City, Indonesia; and (2) study and analyze the proper Partnership strategic model applied to the LPD empowerment in Village Market in Denpasar City as Village Owned Enterprises (BUMDes). The population is all e ntire village market in Denpasar city, sample collected by census and data analysis used Strength, Weakness, Opportunity, Threat (SWOT) analysis. This research finds that: (1) intern strategic factors and extern strategic factors are affecting the sustainable development of LPD in Denpasar city, (2) Currently, LPD Denpasar City has its strategic position that is on strong appeal and medium competitiveness. The proper strategy is Growth and Build strategy. (3) The proper Partnership strategic model implemented by LPD with Village Market in Denpasar City as Village Owned Enterprises in Depansar City is Integrated and Intensive Partnership Strategy. Keywords: Village owned Enterprises, BUMDes, SWOT, Strategy, Growth, Integrated and Intensive Partnership Strategy