Featured Product of Micro-Small-Medium Enterprises (MSME) i Jembrana District, Bali. Indonesia

The purpose of the research is identification the featured product of MSMEs and mapping of the Featured product MSMEs. Research methods in each subdistricts using the Exponential Comparison Method (MPE), and in the district using the Borda Method. The results of the research the featured products of MSMEs in Jembrana District in each sectors are: (1) The agricultural sector are rice, soybean, banana, coconut, cloves, coffee, cocoa, beef, buffalo, and sea fishing; (2) The manufacturing industry sector are copra, coconut cooking industry, rice milling unit (RMU), loom instead of machine industry ( cagcag weaving), food industry of various chips, powder coffee processing industry, fish canning industry, brick industry, fish processing industry, tempe making industry, and tofu making industry; (3) The building/onstruction sector are a building construction contractor; (4) Trade, hotel and restaurant sector are business of jasmine hotel, mini market and groceries, trading of agricultural products, handicraft products stalls, restaurants, food stall, homestays, villas, HP counters, and textile apparel (mote and lace); (5) The transportation and communication sector are land transport of goods (trucks), package delivery ser vices, urban and rural passenger transport, bus routes, and internet cafes; (6) Finance, Leasing and Company Sector are village credit institutions ( LPD ), people credit banks ( BPR ), savings and loans cooperatives ( KSP ), village unit cooperatives ( KUD ), and multipurpose business cooperatives ( KSP ); (7) Other Ser vices sector are Rambut Siwi temple tourism attraction, West Bali National Park tourist attraction, Bunutan agro tourism attrraction, Palasari dam tourist attraction, Madewi Beach tourist attraction, hair bar, beauty salon, laundry ser vice, tour guides, workshop ser vices (cars and motorcycles), and motorcycle taxis. Keywords: Featured Products, MSMEs, Mapping, GIS.