Optimization Strategy of Utilization of Information and Communication Technology (ICT) in the Development of Integrated Agricultural Systems (Simantri Program) in Bal

Abstract— Simantri (Integrated Agricultural Systems) Program is an agricultural sector development program having been implemented by Bali Province Government since 2009. One of its objectives is to support the development of integrated and agribusiness-based agricultural diversification. Agribusiness sectors have significant differences if associated with the gap of mastering information and communication technology (ICT). The role of ICT optimally affects motivation for farmers to apply Simantri Program effectively in order to obtain the effects of increasing income and welfare. This study uses survey research design by examining a sample drawn from the existing population. The samples totaled 50 Farmers’ group union scattered in the regencies of Buleleng, Bangli, and Badung. The respondents were purposively determined i.e. three people per Farmers’ group union, so that the total respondents were 150 people. The main variables include usefulness, ease of use and attractiveness of ICT, attitudes towards ICT and usage optimization strategy. Strategies to optimize the utilization of ICT in Simantri Program are designed to add value to the level of success of the Simantri Programme today. Data analysis techniques in the design optimization of the use of ICT strategy model uses PLS-SEM model analysis with analysis tools SmartPLS version 3.0 Strategies to optimize the utilization of ICT in the development of Simantri program in Bali can be done with the highest priority to optimize the level of satisfaction of users of ICT (user satisfaction), in this case the farmers’ group union members, then on the other hand take the steps oriented to impact the use of ICT itself, both individual impact (individual impact) and the impact of organizational (organizational impact), accompanied by an increase in the quality of information systems implemented (system quality). Keywords— optimization strategy, information technology and communications, Simantri Program.