Verbal and Visual Signs on Airlines Advertisement

Ayu Satya Kartika. I Nengah Sudipa. I Wayan Resen

ISBN : 978 620 2 00990 4 Published : 2017

Abstrak

In modern era, people tend to travel using airlines to make them more convenient. In order to  understand the English language and the signs concerning with travelling by airplane, it is good for people to read this book. This book deals with the relationship between the verbal and visual ways of communication carried out specifically at the domain of airport advertisement. The English, as a means of communication is seen from the semantic point of view, however the visual signs are analayzed by semiotic approach.