Ni  Nyoman Kerti Yasa was born in Denpasar on July 17, 1962. Elementary school at Public Elementary School No. 26 Denpasar graduated in 1974, Junior High School at SMP Negeri 2 Denpasar graduated in 1977, Senior High School at SMA Negeri 2 Denpasar graduated in 1981. Undergraduate program (S1) at the Management Department of the Faculty of Economics, Udayana University graduated in 1985, completed Masters degree (S2) in Management Science Program of the Gadjah Mada University in Yogayakarta and graduated in 1991. Doctoral program (S3) at the Management Science Doctoral Program of the Brawijaya University, class 2007/2008, graduated in May 2010. In May 2016, she was confirmed as a permanent Professor at Udayana University.

Work Experiences: Teaching staff of the Department of Management, Faculty of Economics, Udayana University, Denpasar since 1986 until now. In 2002 - 2006 she served as Assistant Chairperson (PK) 2 in the Management Master Program (MM) of Udayana University, and in 2006 - 2008 served as Chair of the Quality Assurance of the Faculty of Economics, Udayana University. In 2012 she began serving as Secretary of the Management Department of FEB, Udayana University until 2016. From 2016 to 2020 she served as Deputy Dean I in charge of Academic and Planning at FEB, Udayana University. She also served as Chairman 1 of the Denpasar City Wage Board from 2011 to 2018. In addition, the author has also done a lot of research focusing on Strategic Management in Small and Medium Enterprises and writing articles in various journals both national and international journals.