She was born in Gianyar on the 2^nd of October 1961. Her mother’s name is I Gusti Made Sukarmi and her father is I Gusti Made Raka Sedana. She attended her undergraduate university studies in the Faculty of Economics, Udayana University from 1980 to 1985, her masters studies in the Magister of Science Program, Airlangga University from 1992 to 1995 focusing on the studies of Management, followed by her Doctorate studies in the the Doctorate Program of Management Studies, FEB, UB, from 2010 until 2013. She became a lecturer in FE Unud since 1986, and is currently still an active lecturer and researcher. She has also held several positions over her years of service: From 2000 – 2002 she was the Vice Head II of the Management Magister Program in FEB Unud, she was the Vice Head I of the Associate Degree Program in FEB Unud from 2005 – 2010, she was the Head of the Department of Management FEB Unud from 2016 – 2018, and she became the Coordinator of the Management Study Program of FEB Unud from 2018 – present. Currently, she holds a Head Lector position in the Marketing Management studies. She is also active in conducting studies related to consumer behavior and strategic marketing. The books she has written are Marketing Management in 2001 and Strategic Marketing in the year 2020.