College Student Interests to Become A Member of Cooperation Still Low

Cooperative business entities are one of the oldest, most enduring and unique forms of business. Cooperatives are largely ignored in mainstream economics and management theory. Cooperatives have been placed in the non-profit and social sector, but were not created for social purposes even though they have a social purpose function (Mazzarol at all, 2011).

Cooperative as one of the pillars of development, has been known as the cornerstone of the Indonesian economy and is strengthened by the provisions in article 33 (paragraph 1) of the 1945 Constitution. In line with these conditions, the main objective of cooperative development is to improve the welfare of the community. Learning about cooperatives has started since early childhood education up to college. However, the development of cooperative organization performance in Indonesia does not seem to be as bright as other business sector organizations. This might be caused by the perception of the people who are not taking sides with the cooperative's ability to provide the benefits expected by its members.

Creating strong and competitive cooperatives is a shared responsibility of members, management, managers and employees. So, one measure of cooperative performance is the level of growth and participation of its members. Puspayoga (2017) also said that one of the indicators of quality cooperative performance is the number of its members which always increases every year (indotimes.co.id, 2017).

The types of cooperatives in Indonesia, if seen from its membership is quite a lot, and one of them is a student cooperative (Kopma). Empirical data shows that student participation to become Kopma members is still very low. A survey also mentions that the millennial generation aged 17-30 years who make up 60 percent of the total population of Indonesia, do not understand and are not interested in cooperatives (Koperasi & UKM, 2017). That is, the interest of the community, especially students to become members of the cooperative, is still considered very low.

College Student cooperatives (Kopma) are a place for college student entrepreneurial activities, so a study is needed to understand the low interest of college students to become Kopma members (Putra et al., 2014). college students as the next generation of the nation should be able to become pioneers to care about cooperatives, so that they can be a community mobilizer so that they are concerned and participate as members of cooperatives (BEM FEB Unud, 2019).