Interest in Saving in Village Credit Institutions in Bali

Village Credit Institutions (LPD) are financial institutions in Bali. LPD is a savings and loan business entity that is owned and owned by a customary village in Bali that functions and aims primarily to encourage the economic development of rural communities through targeted savings and effective capital distribution. The adat village is one of the traditional social organizations in the Bali area, which has several autonomy rights, one of which is autonomy in the socio-economy which is the power to regulate relations between community groups and manage the wealth of the adat village. One form of management of traditional village wealth is to establish a financial institution within a customary village. The operational basis of the Village Credit Institution (LPD) rests on the traditional village awig-awig who prioritize family ties and mutual cooperation between indigenous villagers. Every traditional village in Bali is expected to have a Village Credit Institution (LPD) that will collect community funds and channel the funds back to the people who need them, and the profits obtained by the LPD are used to finance the needs or customary needs in the village.

The conclusion of this research is based on the results of data analysis and the discussion that has been done can be stated as follows: The product has a positive and significant effect on saving decisions. This means that the better the quality of LPD savings products, the decision to save in the LPD will increase. Promotion has a positive and significant effect on savings decisions. This means that the more promotion carried out by the LPD, the decision to save in the LPD also increases. Location has a positive and significant effect on savings decisions. This means that the more strategic location of the LPD, the decision to save in the LPD will increase. Reputation has a positive and significant effect on savings decisions. This means that the better the LPD's reputation, the decision to save in the LPD will increase.