DEVELOPING SUSTAINABLE TOURISM DESTINATION MODELS (In COVID 19 Pandemic)

DEVELOPING SUSTAINABLE TOURISM DESTINATION MODELS (In COVID 19 Pandemic)

by:

I Nyoman Sudiarta *

Lecturer in the Tourism Travel Industry Study Program, Faculty of Tourism, Udayana University

sudiarta.nyoman@yahoo.co.id

Introduction

The concept of sustainable development or sustainable development, which was declared in the 1980s, has been running for more than 20 years and has become a serious concern of world organizations. In order for each country and society to adopt this concept as a new order of development now and in the future. The concept of development that combines three important elements, namely economic, social and cultural and environmental. The three must walk in harmony and there is no element that is more important than the others are. The emergence of this concept is none other, because of the imbalance in the application of the previous development concept, which is more concerned with mere economic aspects. However, the social and cultural side and the environment are also very important.

The concept of Sustainable development has been broken down into the concept of development of the Millennium Development Goals (MDG'S) which ended in 2015. Then continued with a new development concept with the name Sustainable Development Goals (SDG’s). This is a kind of world development roadmap that must be referred to and become a guideline for implementation including its evaluation system.

Does this concept succeed one hundred per cent? This answer is certainly very relative, because every country in implementing it depends on many things, ranging from financial capacity to its human resources, and more importantly is the commitment to implement it (Me too). There are countries that strictly implement each of the indicators listed in the three variables, especially environmental variables. There are also countries that are ignorant of this concept.

Some countries compete to organize the environment as part of general development. They organize the city into a green city, organize the river under the name City River, arrange the hotel under the name green hotel, and some even call themselves Green Cruise. Green Village and others. The implementation of social and cultural variables can be seen in several countries preserve historic and use them. Preserve the way of life, traditions of the community, including the agricultural system in Bali. They preserve artistic values, preserve holy sites, and see the cultural preservation efforts carried out by the United Nations Organization (UN). This is a form of caring for the state in preserving and utilizing the potential that exists for the welfare of society (read economics).

How does Tourism Adopt and Implement this Concept?

Tourism as a newcomer to world development has ratified the concept of Sustainable Development under the name of Sustainable Tourism Development. The element or variable certainly does not change; it is just how it is implemented in relation to tourism as a new global business.

How does tourism implement environmental variables related to tourism business? Of course, this is very interesting if we know what real tourism products or actually "sold" in tourism. This question is classic, but difficult to answer, or if there is one who can answer it, the answer will vary. Tourism products are "environment", nature; selling rice fields, selling irrigation systems (rivers have waterfalls, canyons etc.), beaches and seas are tourist attractions. Therefore, what must be done by the "tourism industry" is to preserve it, making it a product that educates both Guest and Host.

Social and cultural values ​​can also become tourism products, they don't disappear, they are only seen (something to see), they enjoy activities with local people living like villagers (something to do), getting up early, going to the rice fields, taking part in the ploughing, join in on and many more activities that can be done by tourists. Of course, this activity will be a new business for the community so that they get economic benefits (read prosperous). (Something to buy). Isn't that what is listed in the tourism code of ethics or what is expected in the concept of sustainable development? Isn’t this also stated in Law No. 10 of 2009 concerning Tourism? Tourism must be able to preserve, educate and provide economic benefits, which in turn will achieve community welfare.

Does the community as a subject and object of tourism development already feel this? The answer can be yes or no; if you are actively involved in tourism then all parties will feel the benefits. If not? Then tourism is not felt to be beneficial. In-depth research is very important to know how much the benefits have been felt by the community. Check out the results of our research in Google Scholar I Nyoman Sudiarta.

The Sustainable Tourism Destination Model

If the readers were confronted with a discourse, has the concept of sustainable tourism development been implemented? Moreover, how are the results? These questions are very difficult to answer or may also be very easy. It is easy because the answer is "we've done it because we want to benefit from the tourism industry. Alternatively, others say I am not dependent on tourism; I still have another potential for us to work on as an economic resource. The concept of sustainable tourism development implies that development that utilizes the potential of tourism, as an economic source must provide sustainable benefits. That the benefits are not just today but can be felt by future generations. It implies that the development of tourism must apply the concept of maintaining, educating and utilizing it for the well-being of humanity. Why do I submit a destination tourism model? Because a tourism destination is a product that can be sold by adopting a sustainable concept. Tourism destinations must be developed by utilizing and preserving the environment as a tourist attraction. Utilizing social and cultural potential as a cultural attraction and developing this potential has sustainable economic value.

Two models of tourism destinations that are currently and in the future can be developed are digital-based tourism alliances or # digital tourism destinations whose market share is actually millennials and those who feel millennials live without being digital do not yet enjoy life. Second, is the #healthy tourism destination COVID 19 pandemic turning the plague into a blessing? The plague is time to build a new image for tourism destinations to morph into a new #entity as a health tourism destination. Anyone can visit both young and old including retired citizens around the world. Even the digital nomad is currently warm news and another more relaxed and inexpensive travel connoisseurs named backpackers or flashpackers.

Where are we really located? Tourism business people, the answer is who will be chosen as the target market or target market and what kind of products will be sold. The concept of tourism development has given signs to run it. Like the signs in dealing with COVID 19, how will new normal be run? The answer is I am ready to go into a new business that will benefit the current and future generations. #Welcome Sustainable Tourism Destination