CONSUMER LAW PROTECTION BECAUSE THE FAILURE OF LAUNDRY SERVICE BUSINESS IN DENPASAR UTARA

Consumerpprotection iswan inseparable partwof a healthy business activity. In laundry service business' activity, businessmen sometimes make mistakes that can harm consumer. Punishment or sanction that is obtained by businessmen only limited to social sanction, which is very imbalance with the loss of that laundry service's consumer. Most laundry business' consumers that become victim of laundry businessmen's negligence just let it go easily and find other laundry service that is available in their neighborhood. It can be known that in order to protect consumer, various law aspects are needed so that consumer can be protected fairly. The goals of this research are to give scientific contribution related to law theories and also to understand law protection for laundry's consumer. The methodpusedpinpthispstudypispempirical legalpresearch. The type of approaches that ispusedpinpthispstudy are statute approach, case approach, and fact approach. Basedpon the research thatwhasebeenwdone, itwcanwbewknownwthat laundry service businessmen in North Denpasar have been responsible in term there's loss that is suffered by consumer using that business, in line with article 19 Law Number 19 Year 1999 on Consumer Protection. Liability principles which generally used in laundry service business are liability based on fault and limitation of liability. Moreover, there are no significant obstacles in regard of compensation settlement between laundry businessmen and consumer, eventhough there are consumers that are not satisfied because they do not understand consumer rights clearly. Keywords: Consumer Protection, Liability, Laundry Service