TOURISM DESTINATION MARKETING

Tourism is one of the most dynamic economic sectors, which not only makes a significant contribution to national income, but also plays an important role in introducing a country's culture, traditions and natural beauty to the world. In this fast-paced digital era, tourism destination marketing strategies must continue to adapt and innovate to attract the interest of tourists, both domestic and international. This book is designed to provide comprehensive insight into the concepts and practices of tourism destination marketing. Starting from a basic understanding of tourist behavior, market analysis, to the use of digital technology and social media in tourism promotion, each chapter in this book provides guidance that can be applied by tourism industry players, academics and policy makers.