REVITALIZATION OF CULTURAL TOURISM CELEBRATING HERITAGE WITH A MODERN TOUCH

Ardiyanto Maksimilianus Gai, M. Si. Dr. Yunada Arpan, S.E., M.M. I Nyoman Tri Sutaguna, S.ST.Par., M.Par. Gabriela Catriona Taihuttu, S.Pi., M.Si.

ISBN : 978-634-7012-00-5 Published : 2024

Abstrak

Indonesia is known as a country rich in culture, with thousands of ethnic groups, languages ​​and traditions spread throughout the archipelago. Each region has priceless cultural uniqueness, from dance, music, architecture, to traditional ceremonies. This cultural heritage is a national identity that must be protected and preserved. However, in the midst of modernization and globalization, the challenges in preserving cultural heritage are increasingly complex. This reference book is designed to provide comprehensive insight into various aspects of cultural tourism revitalization. Through theoretical studies, case studies and implementation strategies, this reference book discusses the importance of collaboration between local communities, government and the private sector in developing sustainable cultural tourism. This reference book also discusses the importance of innovation and technology in introducing culture to a wider audience without losing traditional essence and values. Hopefully this reference book can be a useful guide in efforts to advance sustainable cultural tourism in Indonesia.