QUANTITATIVE AND QUALITATIVE RESEARCH CONCEPT, TECHNIQUE, AND IMPLEMENTATION

Research is a fundamental element in the development of science. Through research, various phenomena can be studied in depth and systematically to produce solutions, theories, and innovations that are relevant to the development of the times. In the academic and professional world, quantitative and qualitative research methods are the two main approaches used to explore, analyze, and answer various research questions. This reference book discusses the basic concepts of both quantitative and qualitative research methods, the techniques used in collecting and analyzing data, and their implementation in various fields of study. By understanding the differences and advantages of each method, researchers can choose the approach that best suits the research objectives they want to achieve.