Marketing Management Reaches the Market with Effective Strategies

In the era of increasingly rapid globalization and digitalization, marketing is no longer just about selling products or services, but also about creating value and building long-term relationships with customers. Therefore, this book was prepared to provide an in-depth understanding of basic marketing concepts, market analysis techniques, pricing strategies, and digital marketing which is now the spearhead in creating a strong online presence. Digital marketing, which is currently one of the main focuses in modern marketing, is discussed in depth to help readers understand and optimize various digital platforms. This book is also equipped with international marketing strategies to face global challenges as well as marketing performance evaluations to measure the effectiveness of the strategies that have been implemented.