MARKETING 5.0 MARKETING IN THE ERA OF TECHNOLOGY AND AUTOMATION

The development of technologies such as artificial intelligence (AI), big data, blockchain, Internet of Things (IoT), and automation have fundamentally changed the marketing landscape. Marketing is no longer just a promotional activity, but has become a strategic process in creating a personal, relevant, and sustainable consumer experience. The Marketing 5.0 concept answers this need by integrating advanced technology and human values ​​into every marketing strategy. This reference book discusses the evolution of marketing from Marketing 1.0 to Marketing 5.0, followed by a discussion of the role of technology in the modern marketing process. In addition, this reference book also discusses examples of applications, case studies, and practical approaches that can be used by students, academics, and marketing practitioners in dealing with changing market dynamics.