INTERNATIONAL BUSINESS MANAGEMENT

International business management is becoming increasingly relevant in this era of globalization, when companies not only operate within the borders of their countries, but also expand their operations and influence into global markets. The challenges faced in managing international business are very diverse, ranging from cultural differences, various regulations, to uncertain political and economic risks. Therefore, a strong understanding of how to manage cross-border business operations becomes an invaluable skill for managers and business leaders. This book is designed to provide readers with in-depth insight into various aspects of international business management, including global market entry strategies, cross-cultural human resource management, risk management, and relevant financial and operational aspects. Through real case examples and in-depth analysis, we hope that readers can understand not only the basic theories, but also how these theories can be applied in real global business contexts.