ENTREPRENEURSHIP IN THE 4.0 ERA

This book is presented as part of an effort to provide deeper insight and understanding of entrepreneurship in the digital era and the industrial revolution 4.0. On the journey towards an increasingly connected and advanced society, entrepreneurship is one of the main pillars that not only focuses on job creation, but also contributes to innovation and global economic development. The Industrial Revolution 4.0, which is marked by technological advances such as artificial intelligence, big data, the Internet of Things (IoT), and deep digitalization, has changed the way we do business and entrepreneurship. On the other hand, Entrepreneurship 5.0 invites us to use technology wisely, prioritizing social aspects and sustainability in every business decision we make. The world of entrepreneurship is now no longer just about creating new products or services, but also about how we innovate by utilizing technology to achieve shared prosperity and build a more inclusive society. Through this book, the author tries to invite readers to understand various basic concepts of entrepreneurship in the digital era, from technology-based business strategies to risk management that is more adaptive to rapid change. In each chapter, various business models that have emerged along with technological advances and how entrepreneurship can develop in an increasingly connected global context are also discussed.