DIGITAL MARKETING STRATEGY

The development of information and communication technology has fundamentally changed the way companies, MSMEs, and even individuals interact with consumers. This transformation has not only given rise to new marketing channels but also shaped increasingly intelligent, critical, and connected consumer behavior. Therefore, mastering digital marketing strategies is no longer an optional skill, but rather a necessity for every business owner who wants to survive and thrive amidst global competition. This book contains a structured discussion ranging from an introduction to digital marketing, digital consumer behavior, content strategy, SEO and SEM, social media, email marketing, influencer marketing, mobile marketing, video marketing, data analytics, conversion rate optimization (CRO), and integrated campaign management. Beyond theory, this book also includes case studies, current trends, and practical guidance relevant to the needs of today's business owners, particularly MSMEs and startups. The author acknowledges that the preparation of this book would not have been possible without the support of various parties, both directly and indirectly. Therefore, the author would like to thank academics, practitioners, colleagues, and all parties who have provided input, suggestions, and encouragement in the completion of this book.