DIGITAL MARKETING CONCEPT

In the ever-evolving digital era, digital marketing has become one of the main strategies for companies and individuals in promoting their products and services. Digital marketing refers to various techniques and strategies that utilize digital technologies, such as the internet, social media, search engines, and other digital platforms, to reach target audiences more effectively and efficiently. Along with the increasing use of the internet and digital devices, consumer behavior has also changed significantly. Consumers now search for information online more often before making a purchase, interact with brands through social media, and utilize various e-commerce platforms to meet their needs. Therefore, a deep understanding of the concept of digital marketing is a must for business people in order to compete in an increasingly competitive market. For this purpose, the author deliberately presents this Digital Marketing Concept book for readers. The purpose of this book is as a guide for anyone who wants to learn and deepen their knowledge.