CULINARY INNOVATION IN THE TOURISM INDUSTRY

The tourism industry not only offers natural beauty and cultural richness, but also culinary experiences that are a special attraction for tourists. Culinary is an important part of a region's identity and can create a deep impression for visitors. As tourist trends and preferences develop, innovation in the culinary world is becoming increasingly important to maintain and improve the competitiveness of a tourist destination. This innovation can be in the form of creative processing of local ingredients, serving food with a modern approach, to the use of technology in culinary services. Culinary innovation not only plays a role in enriching the tourist experience, but can also be a means to introduce local culture to the world. Through unique and authentic food creations, tourism business actors are able to attract the interest of tourists who are looking for a different experience than just visiting tourist attractions. Thus, culinary innovation is one of the effective strategies in supporting the growth of the sustainable tourism industry, while encouraging local economic empowerment through the food and beverage sector. For this purpose, the author deliberately presents the book Culinary Innovation in the Tourism Industry for readers. The purpose of this book is as a guide for everyone who wants to learn and deepen their knowledge.