Ade Devia Pradipta is a lecturer at Communication Science Department, Faculty of Social and Political Science, Udayana University, teaching Mass Communication, Media Management, Principles of Advertising,  and Political Communication. Ade Devia Pradipta is graduated from Communication Science Master Program, Universitas Gadjah Mada in 2013. Her research interest include effect of mass media and new media, marketing communication, and content analysis.