Ni Nyoman Rsi Respati
  • rsi_respati@unud.ac.id
  • Fakultas Ekonomi dan Bisnis

Biografi

I am a full-time lecturer at The Faculty of Economics and Business Udayana University since 2016. I have conducted a number of research in the area of marketing specifically in consumer behavior.

Education          

MM (Master of Management). 2003-2006. Faculty of Economics and Business Udayana University

SE (Bachelor of Economics). 2009-2011 Faculty of Economics and Business Udayana University

 

Research Experience

The effect of experiential marketing on visitors behavioral intention through emotion and satisfaction (study on Bali Zoo), 2011, Master Thesis

Analysis of decision making information system used by foreign tourists in visiting Bali, 2006, Bachelor Thesis

 

Research Grants

2019. The role of tourist perception in mediating the effect of marketing mix towards purchase intention

2018 (year 2). A cross-cultural comparison of the used an impact of social media on consumer behavior.

2017. Hedging for import and export companies of small, medium, and large scale businesses in Bali

2017 (year 1). A cross-cultural comparison of the used an impact of social media on consumer behavior.

2017. Analysis on consumers’ online confusion on tourism products.

 

Publications

Adnyana, Respati. 2019. The role of the perception of tourists in mediating the marketing mix of purchase intentions. E-Journal management faculty of economics and business of Udayana University

Putra, Setiawan, Respati, 2018. The effects of country of origin perception on repurchase intention mediated by brand equity. E-Journal management faculty of economics and business of Udayana University

 

International conference

International Tourism Conference ‘Promoting Cultural and Heritage. Tourism’. as Presenter.2016. The effect of experiential marketing on visitors behavioral intention through emotion and satisfaction

 

National conference

National conference on management and business. 2019.The role of brand image mediating the effect of green marketing on repurchase intentions.