Dr Asti Aksari is a lecturer in Marketing at Udayana University in Bali, Indonesia. She earned her Master’s degree at The University of Sydney and Doctorate degree at Victoria University in Australia. She has participated in various conferences in the Asia-Pacific region and published a number of studies in the field of marketing. Her publications include topics on Destination Branding, Destination Image, Social Media Marketing and Tourism. Her current research interests are in the area of consumer behaviour, social media marketing and tourism.