WRITER BIODATA

1. Dr. I Putu Gde Sukaatmadja, SE, MP is the Head Lector of Management at the Faculty of Economics and Business, University of Udayana, completed his Bachelor of Management at the Faculty of Economics, University of Udayana - Denpasar (1985), S2 education in Agribusiness Management at Padjadjaran University - Bandung (1994), and PhD in Tourism Marketing Management at Padjadjaran University - Bandung (2001). Capable of courses, including Marketing Management, Strategic Marketing Management, Global Marketing Management, Hospitality Marketing Management, and Tourism Business in S1, S2, and S3 Management Studies Programs Faculty of Economics and Business, Udayana University - Denpasar (1987 - present). Teaching also at the Masters and Doctoral Study Program of the Faculty of Tourism, Udayana University - Denpasar (2001 - present), Master of Management Study Program in Hospitality Concentration at Trisakati University - Jakarta (2004 - present), Master of Management Study Program at Warmadewa University - Denpasar (2010 - now), and the Master of Management Study Program (Programa do Mestrado) Institute of Business - Timor Leste (2008-present). Carrying out various studies as chairperson, including the Effect of Spiritual Tourism on the Value Perceived by Tourists and Its Impact on Returning Intention (2016), Development of Spiritual Tourism Models Based on Local Wisdom of Bali (2017), as well as the Role of Competitive Advantages in Mediating Product Innovations in the Internationalization and Performance of SME Marketing Wood Crafts in Badung Regency (2018). He was once involved as a Development Expert Group (Pokli) in the Provincial Government of Bali (2005 - 2010). Previously served as Chair of the Udayana University Master of Management Study Program (2002-2004), Assistant Director of Business in the Global Development Learning Network (GDLN) of Udayana University (2001 - 2005), Assistant Director II of the Udayana University Postgraduate Program (2006 - 2010), Secretary Udayana University Management Science Doctoral Study Program (2012 - 2018), Head of the Quality Assurance Implementation Team (TPPM) Master of Management Study Program at the Faculty of Economics and Business, Udayana University (2018 to 2020), and as the Team of the Learning and Quality Assurance Development Unit (UP3M) at the Faculty of Economics and Business, Udayana University (2020 until now).