THE PERCEIVED VALUE OF THE ADOPTED ONLINE UNIVERSITY COURSES: From the Perspective of Indonesian Students during The Covid-19 Pandemic

        The spread of the Corona Virus pandemic that hit the world, also hit Indonesia. The outbreak caused by Corona Virus, commonly known as COVID-19 has caused changes in many sectors, from the economic, social, to the education sector. In Indonesia, so far the teaching and learning system is more dominated by offline or face-to-face learning models. With the COVID-19 virus outbreak, it automatically caused a change from an offline system to an online teaching and learning model. The application of online lectures, of course in Indonesia, is a model for lectures throughout Indonesia in order to participate in the administration of a government program that is learning from home. The online college model has actually been widely applied in several countries, including: China, Britain, and the US.

        The online lectures that have been implemented certainly can benefit students. Attending online lectures provides the benefit of sharing information and experiences with fellow participants. Previously, some stated that online lectures provided benefits such as sharing new skills and knowledge, informational benefits and relational benefits; and emotional benefits, as well as social benefits. Seeing the phenomena that exist about the application of online lectures in Indonesia, it is necessary to study the perceived value of the adoption of online lectures from the perspective of students.

        Comprehensive perceived values ​​felt by students attending online lectures in Indonesia can be seen from functional values, emotional values, social values, epistemic values, and economic values. Perceived value is the value of the benefits felt by students when adopting online lectures, where students feel the functional value, emotional value, social value, epistemic value and conditional value, and economic value. Economic value or economic value needs to be seen also because of observations in the field it turns out students in Indonesia in adopting online lectures feel a change in internet costs that must be incurred.

        Perceived value or benefits felt by students in Indonesia in adopting online lectures cover all six benefits. 1) Functional value is a function or benefit of a product in carrying out its functions. In this case, online lectures are able to meet the needs of students to get college well, including: getting complete information; get accurate lecture material; lecture material is easy to understand; lecture material is easy to understand; online lectures create interactive conditions; creating two-way communication between lecturers and students. 2) Emotional value, emotional value variable felt by students, among others: online lectures cause joy; giving joy; creates a sense of pleasure. 3) Social values, social value variables from online lectures in Indonesia that are felt by students, are as follows: students feel they are people who understand technology; people with a high image; people who follow technology trends. 4) Epistemic value, the epistemic value variable felt by students is as follows: always feels motivated by curiosity; add new experiences; add a new method. 5) Contional value, the conditional value variables felt by students in Indonesia are as follows: can overcome conditions that are not appropriate, such as the Covid-19 pandemic conditions; feel that online college is the best alternative method when traveling; flexible according to existing conditions. 6) Economic value, the economic value variable felt by students in Indonesia from adopting online lectures, among others: saving on transportation costs to campus, cost of renting a dorm room, but increasing the cost of the internet.   

        There were 500 respondents who gave an assessment of the perceived value of online college adoption in Indonesia with the following characteristics: female respondents were more than male respondents where female respondents were 65.0 percent while male respondents were 35.0 percent. When viewed by age, the majority of respondents aged 18-23 years amounted to 88.8 percent. Based on the level of education it can be seen that as many as 11 people with a percentage of 2.2 percent are students in the Diploma Program, 480 people with a percentage of 96 percent are students at the S1 level, as many as 2 people at the S2 level by 0.4 percent, as many as 7 people at S3 level of 1.4 percent. Furthermore, 193 people in the amount of 38.6 percent came from students of State Universities and 307 people amounted to 61.4 percent came from students of Private Universities.

        Furthermore, based on the perceptions of the respondents, it can be explained that the respondents felt all kinds of benefits that exist from online lectures, it's just that of the six types of benefits, social benefits, epistemic benefits, and conditional benefits that are perceived to be high by students, while functional benefits are not so high Likewise, emotional and economic benefits are not high either. In functional value, the benefit felt by Indonesian students attending online lectures is that online lectures are able to provide accurate information. In terms of emotional value, the greatest benefit felt by Indonesian students is that online lectures provide a sense of excitement. In social value, Indonesian students who have taken online lectures feel that online lectures make them feel as people who always follow technology trends. In epistemic value, students feel they have gained new experiences. In conditional value, Indonesian students consider that online lectures can still be followed when traveling and at economic value, Indonesian students feel that online lectures add to their expenses for internet costs.

        Therefore, the contribution can practically be given to stakeholders in the higher education sector that through online lectures that are felt by students in Indonesia have provided benefits, although not yet at maximum. In the future, the online lecture model can be used as an alternative for lectures in Indonesia, of course by preparing better facilities to support online lectures to run well and smoothly and to prepare lecturers to be familiar with online lecture technology. It also needs to be considered to provide free internet access to all students so that the economic benefits increase.