MANAGING CORPORATE SUSTAINABILITY BY REVITALIZING BALINESE CULTURAL IDENTITY

Abstract: In running the sustainability of a business, Balinese Indonesia depends on a philosophy of Tri Hita Karana (three causes of well-being) guiding people to live harmoniously with others as well as their surroundings. This principle makes Bali become the most competitive and distinctive tourism business compared to other parts of Indonesia. However, the eroding market position and massive expansion of international hotel chains force the indigenous businessman to look insight from outside to maintain the business sustainability. The main objective of this study is to examine a broadercomprehensive view ofhow the company identifiessustainability impetus without neglecting the right practices and values prevalent among Balinese Indonesia.Experimental data have been acquired from native ethnic specialists and organization influential executives. The results indicate that from an internal perspective, the responsive leaderis the most determinant force.In contrast, from an external perspective, the most significant factor is the company’sdistinction. The study combines both company’s sustainability impetus from inside and outside organization and how the cultural values affect these drivers. Since cultural identity has strategic importance in Bali tourism, it is necessary to revitalize TriHita Karanaculture’s application related to strategy formulation and implementation in the hotel industry to gain a competitive advantage as well as organizational performance. Keywords:harmony, corporate sustainability; drivers, culture, leadership.