Hybridization of Balinese Crafts in the Global Era

Balinese crafts that experience the process of hybridization are sculptures consisting of cat statues, elephant statues, giraffe, Ganesha, Budha statues, primitive masks, mirror, pyramids, asmat, African sculptures, totem and chess boards. The aspects of Balinese crafts that experience hybridization are shape, material, size, colouring

The Balinese artists hybridize the craft products due to two factors, namely external factors and internal factors. External factors are caused by made-to-order orders from the consumers that generally follow market tastes. Besides, they are also caused by the patterns of production, and the influence of tourism. As for the internal factors, the craftsmen in Kedisan Village use their imagination to innovate creatively in order to create new designs from the sculptures produced by artisans in the villages. They always seem to follow the tastes of the market so that their products are popular among the consumers. In addition, the craftsmen intend to change their socio-economic life by producing sculptures that are easily sold in the market at low prices. Changes and hybridization cannot be separated from the made-to-order system which means that the craftsmen or handicraft producers in Bali work and produce crafts based on the tastes of the buyers or consumers. Moreover, the creativity of a number of craftsmen and handicraft entrepreneurs in Bali who are able to think innovatively and strategically without waiting for the customers’ requests has made changes, both in the form of material, shape, and coloring to anticipate market trends and global competition.