Bali Tourism Image from WOM to e-WOM according to 4A Approach

Bali's tourism image is very important in the global economy, especially in the international market. The Internet revolution has been spreading rapidly throughout the world based on statistical data of the internet world (2013), which states that in the year 2000 there were about 360.985.492 internet users in the world, and in June 2012 this number increased to 2.405.518.376. This reflects a considerable increase of approximately 66% in just 12 years. This is an amazing result. There are many companies working in the tourism sector have managed to make a good contribution to Bali’s tourism industry.