Assessment and Prioritization of Urban Tourist Attractions in Kota Lama Tourism Area Surabaya, Indonesia

This research was conducted to analyze and select priority model of development attraction in Kota Lama Tourism Area (KLTA). The method used in this study was Analytical Hierarchy Process (AHP). This research used five criteria and four alternatives based on the evaluation by ten experts. The results show that model of heritage tourism center is the priority model to development KLTA. Efforts develop tourism at KLTA in Surabaya is expected to be successful if the center of heritage tourism is developed. The center of heritage tourism can be functioned as center point and starting point for visitors in KLTA. For this reason, collaboration of stakeholders is needed to improve the quality of attractions, traffic arrangement, and re-used historic building in order to make KLTA an attractive destination.