Pengaruh Penataan Produk, Jenis Kelamin, dan Daftar Belanja Terhadap Keputusan Pembelian Yang Tidak Terencana (Studi Pada Konsumen Ritel di Kota Denpasar)

The purpose of this study was to determine the effect of product's display, gender and shopping lists on unplanned purchasing decisions (impulse buying) conducted by retail consumers in Denpasar. This study used a qualitative research,using surveys and questionnaires to 110 respondents. Obtained by the finding that the product's display has a significant and positive influence on the impulse buying decisions who conducted by consumer , whereas gender differences were tested by paired sample t test findings that there is no difference between men and women in impulse buying behavior. On the shopping list variables, obtaining results that shopping list has negatively affect on impulse buying decisions made by retail consumers in Denpasar. Keywords : Display, Gender, Shopping Lists, Impulse Buying