The Effect of Credit Card usage, Fashion Involment and Hedonic Consumtion Tendency on Impulsive Buying

This study aims to explain how the effect of credit card usage, fashion involvement and hedonic consumption tendency to impulse buying fashion products at Denpasar City. Collecting data in this study using a questionnaire. The total sample of 110 respondents by purposive sampling method. The data analysis technique used is structural equation modeling (SEM). The test results showed that the card usage, fashion involvement and hedonic consumption tendency have positive and significant impact on impulse buying. Fashion involvement is also positive and significant impact on hedonic consumption tendency. Based on the research results, suggested for fashion business on Denpasar City to provide payment service with credit cards, always renewing fashion product in store according the trend and creat an interensting shop atmosphere because can make consumers feel happy when shopping.