STRATEGI PENGEMBANGAN OBJEK WISATA AIR PANAS DI DESA MAROBO, KABUPATEN BOBONARO, TIMOR LESTE

This study aimed to analyze the tourism development strategy of hot spring in Marobo village, of Bobonaro District. This study used 10 people a sample from government, community leaders and businessmen. Data were collected by conducting interviews and questionnaires. Subsequently collected data were analyzed by using descriptive analysis and SWOT analysis as well as internal and external matrix (IE). The result of this study showed that the adequate development strategy can be applied is tourism development such as in the period Christmas and New Year Day with competetif price and more varied so as to meet the target. Tourism development can be done by diversifying tourism objects and system modifications so enable tourists to have travel easily. The result of the study as mentioned above reminds all relevant parties to have serious attention on the development of Marobo hot spring. Keyword: Strategy, Development, Tourism Object, Hot Spring, Marobo