Variael-variabel Pembeda Niat Berwirausaha Etnis Bali dan Non Bali Di Kota Denpasar

The Indonesian government incentive to develop entrepreneurship to boost economic growth and to prepare for the Asean Economic Community (AEC). One of the islands in Indonesia, which has the potential of travel and compete in the MEA is the island of Bali. This study was only conducted in Denpasar for the region there are people of various ethnic groups with high entrepreneurial activity. The purpose of this study was to elucidate whether the variable personal attitude (PA), subjective norms (SN), and perceived behavioral control (PBC) were able to distinguish the intention of entrepreneurship Bali and non Bali ethnic in denpasar. Amount useda as sample of 160 respondents, respectively 80 Bali an 80 non Bali and taken using purposive sampling technique. Based on the results of discriminant analysis with stepwise method showed that the only variable subjective norm and perceived behavioral control is able to be a distinguishing variable intention entrepreneurship ethnic communities non Bali ini Denpasar Bali. While variable personal attitude is not able to be the difference between ethnic entrepreneurship intention non Bali and Bali in Denpasar. Personal attitude variables not included in the model of discrimination because of his contribution in influencing the intention of entrepreneurship is too small when compared to other variables. Keywords : personal attitude, subjective norm, perceived behavioral control, and entrepreneurial intention