The Integration Model of Small Craft Industry Development Strategy of Wood Carving In Bali Province, Indonesia

The island of Bali – Indonesia is famous of, in addition to its tourism industry, small craft industry of wood carving that is located in Gianyar regency, one of the nine regencies having strategic potency in sustaining local original revenue. Local Original Revenue of Gianyar has increased from Rp 57 billion in 2007 to Rp 261 billion in 2012 in which one of them was supported by craft industrial sector. This condition makes the craft of wood carving is very feasible and potential to be more empowered. In 2010, wood carving handicraft industry particularly experienced a decline in the value of export acquisition from year to year, dropping more than 2 percents in a significant way. Explorative research into the field, Focus Group Discussion (FGD,2013)and integration model of VC (Value Chain), SWOT (Strength, Weakness, Opportunity and Threat), with AHP (Analytical Hierarchy Process) and the application of Good Corporate Governance (GCG) discovered how economic empowerment of small craft industry of wood carving increased sales significantly in Gianyar Regency both for domestic as well as export markets of Bali, Indonesia. Keywords: Small Craft Industry Development, Wood Carving.