EN 
IN
Journal article
ANTESEDENT BRAND EQUITY AND CONSEQUENCES ON REPURCHASE INTENTION
I GEDE ARYA DUTA I Made Wardana
Volume : 10 Nomor : 82 Published : 2018, October
RJOAS Russian Journal of Agricultural and Socio-Economic Sciences
Abstrak
ABSTRACT This research was conducted on Bali Banyuatis coffee products Brand Two in One Legend Taste. The population in this study were all connoisseurs of the Banyuatis brand of coffee domiciled in Denpasar City, the number of the population could not be counted or infinite population. The sampling technique used in this research is nonprobability sampling technique. The nonprobability sampling technique chosen was purposive sampling. Data collected through questionnaires consisted of questions arranged based on each variable, including brand association variables, brand awareness, brand image, brand equity, and repurchase intention. The results of the study found that brand associations have a positive and significant effect on brand equity. Brand awareness has a positive and significant effect on brand equity. Brand image has a positive and significant effect on brand equity. Brand equity has a positive and significant effect on repurchase intention.